Watches and Automobiles: Current Partnerships

‘What first emerged as a practical partnership during the development of dashboard clocks quickly evolved into much more. Here, we’ll explore some of the current partnerships between some of the top watchmakers and automobile manufacturers in the industry. ‘

Watches and automobiles are an ideal pair. Both industries share an intense love and appreciation for fine craftsmanship, precision mechanics, and technical excellence. It comes as no surprise that the watch and automobile industries have a longstanding history of collaborating together. What first emerged as a practical partnership during the development of dashboard clocks quickly evolved into much more. Here, we’ll explore some of the current partnerships between some of the top watchmakers and automobile manufacturers in the industry.

Breitling and Bentley

Breitling and Bentley is arguably one of the most long-lasting and recognizable watch and automobile partnerships. The Breitling for Bentley line of wristwatches has become a wildly popular staple for the brand. The chronographs in the collection draw inspiration from the art of British car making. They include key details like bezels that mimic Bentley’s distinctive “honeycomb” radiator grille. In 2002, Bentley also enlisted Breitling to create the on board clock for their sensational Continental GT.

A classic duo: Breitling and Bentley

Bremont and Jaguar

Bremont and Jaguar both pride themselves in their British roots. Their partnership is still relatively new, beginning in 2010. However, they’ve already received an overwhelming response to their creations. We don’t expect this collaboration to end anytime soon. Like many brands, their work together began with the creation of a dashboard clock for Jaguar’s cutting-edge C-X75. More recently, they developed a series of six chronometers inspired by Jaguar’s E-type sports racing automobiles. You can read more about the Special GT E-type project in a previous article on our blog.

Two British powerhouses: Bremont and Jaguar

Hublot and Ferrari

Hublot and Ferrari are also embarking on a relatively new partnership, first beginning in 2013. Ferrari has a longstanding history with the watch industry. In the past they’ve worked with several other powerhouse brands, including Longines, Girard Perregaux, and Panerai. The efforts of their collaboration have resulted in the MP-05 “LaFerrari.” The watch has broken multiple records for Hublot with an impressive 50-day power reserve and an astounding 637 components.

New beginnings, record-breaking results

IWC and Mercedes Benz

IWC and Mercedes Benz have a partnership that’s perhaps a bit more unconventional than other brands. The German automobile manufacturer has worked with other watchmakers in the past, including TAG Heuer and Graham. Their current work with IWC focuses on their Formula 1 team (Mercedes-AMG Petronas Motorsport) and their performance road car division (AMG). You may remember reading a previous article on our blog about their latest creation: the IWC Ingenieur Chronograph Sport Edition 50th Anniversary of Mercedes-AMG.

Celebrating 50 years

Richard Mille and Aston Martin

Richard Mille and Aston Martin began their partnership just a few years ago in 2016. For over a decade prior, the British automobile manufacturer worked with Jaeger LeCoultre. Richard Mille is sure to bring a fresh perspective to the table. They’re known for their unconventional designs and highly complex tourbillon wristwatches. In addition to creating an exclusive line of watches featuring the trademark Aston Martin wings, Richard Mille will also be supporting the Aston Martin Racing team.

A fresh perspective for Aston Martin

Parmigiani Fleurier and Bugatti

Parmigiani Fleurier and Bugatti embarked on their partnership in 2001, just a few years after the young watch company was founded in 1996. The iconic French automobile manufacturer has an appreciation for rich history. Yet, they saw promise in the up and coming watchmaker for their ability to manufacture independently, allowing them the freedom of production to create something truly unique. The pair has done just that with the introduction of several collections over the years, including the Aerolithe, Type 370, Super Sport, and Type 390.

A unique collaboration between Parmigiani Fleurier and Bugatti

Roger Dubuis and Lamborghini

Roger Dubuis and Lamborghini is one of the most recently formed partnerships between a watchmaker and automobile manufacturer, beginning in 2017. The Italian automobile brand is no stranger to collaborating on watches, having worked with Blancpain from 2009 to 2016. That partnership was fruitful for nearly a decade. However, we suspect Roger Dubuis will be a better match for the famously daring automobile manufacturer. The pair made quite a statement with their first collaborative timepieces, the Aventador S produced in a limited quantity of 88 pieces and the exclusive Aventador S “Arancio Argos” produced in just eight pieces.

Roger Dubuis and Lamborghini – making a statement

With all the emerging technical advancements in the fields of both watchmaking and automobile production, there’s no telling what exciting creations might be developed in the future. If you’re eager to learn more about the longstanding history of watches and automobiles, stay tuned to our blog in the coming months. We’ll look at the earlier days of the dashboard clock and how it led to the creation of some of the most iconic wristwatches ever made, like the TAG Heuer Monaco and the Rolex Daytona.


Images ©: Header. Watches by SJX 1. Breitling for Bentley, 2. A Blog to Watch, 3. A Blog to Watch, 4. Monochrome Watches, 5. Brand Channel, 6. Monochrome Watches, 7. Watches by SJX


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