For 164 years Tissot has been offering truly groundbreaking horological innovations, using original materials and employing advanced technology.
Today the brand is one of the most popular Swiss luxury watchmakers, or its broad range of high quality products at accessible prices. Tissot was founded by Charles-Félicien Tissot and his son Charles-Émile Tissotin 1853, in Le Locle – a small town in the Jura region of Switzerland, known as the heart of Swiss watchmaking.
During their first years, the brand functioned as a comptoir d’établissage, which meant basing production on a network of specialised independent workers producing different watch parts to be further assembled and sold at the comptoir. Just in the first year, the brand supplied between 1100 and 1200 watches.
At the beginning, Tissot set out to produce luxurious pocket and pendant watches destined for the American market, however in 1858, Charles-Émile Tissot moved to Russia and began selling Tissot watches to the most influential Russian individuals. Amongst his early clients were the officers guarding the Tsar’s palace. Throughout the later half of the nineteenth century, Tissot’s watches increased in popularity and gained high regard amongst most avid watch enthusiast. In fact, the company was the recipient of numerous awards and prizes in the most prestigious exhibitions.
In 1888 it was awarded the Zurich Grand Prix, and two years later it was awarded the Gold Medal in Antwerp. It was also awarded at the Paris Grand Prix in 1900. In 1930, Tissot initiated a groundbreaking revolution in matchmaking, by manufacturing the world’s first antimagnetic watch. Following this incredible development, the brand came into partnership with Omega. This lead to the creation of the Société Suisse pour l’Industrie Horlogère (SSIH), what 50 years later became known as the Swatch Group.
In the 1980s and 1990s, Tissot released a series of fashionable wristwatches with cases made of unusual materials. This included popular lines, such as the T-Touch, T-Lady, T-Classic, and the Heritage. T-Touch, released in 1999, is amongst the bestselling models from today’s collection. It is a remarkable six-function watch with a touch screen and a combination analog-digital display. It is arguably the brand’s most revolutionary achievement. Its functions include a chronograph, altimeter, compass, alarm, thermometer, and a barometer. T-Lady offers the most iconic women’s watches, many of which are lavishly decorated with precious materials such as mother-of- pearl, and diamonds. The line includes well-loved models such as Lovely, Flamingo, Cera, and Generosi-T. T-Classic range is characterised by an understated elegance that comes with a timeless, classic design. The collection includes many versatile models such as the Luxury, Courtier, Tradition, and Bridgeport.
The Heritage range was launched in 2003 to celebrate Tissot’s 150-year anniversary. It consists of revived versions of the brand’s most loved vintage watches, while maintaining the original look and feel of the timepieces.
Operating in over 160 countries, Tissot is inarguably one of the top Swiss watchmaking brands. Its products are an excellent choice for those who appreciate high-tech functionality, versatility, and the best of Swiss engineering, all offered at attractive prices.