Globally recognised for producing beautiful, eye-catching watches made of unusual materials, Rado has revolutionised watchmaking technologies, proudly embracing their founding motto: ‘if we can imagine it, we can make it’.
The brand was established in 1917 by three brothers – Fritz, Ernst and Werner Schlup who opened a clockwork factory in Lengnau, Switzerland called Schlup Co. Since its early beginnings, Rado has remained focused on developing the finest timepieces with a modern feel.
In 1957, after 40 years in existence, Schlup Co became known as Rado. To celebrate its anniversary, the company launched the iconic Golden Horse collection, which served as the prototype for the later Green Horse collection. This was one of the first Rado watches marketed as water-resistant.
By the end of the decade, Rado was a truly international brand with a firm presence in over 61 countries. Alongside the company’s rebranding to Rado, came a new business strategy focused on producing timepieces with remarkable resistance to damage caused by commonplace scratches. This was made possible by years of meticulous research, and the innovative use of hard metal materials made of tungsten carbide powder, which is resistant to gold, steel, and even platinum.
Furthermore, the company was amongst the first to use sapphire crystals. The hardness and transparency of the glass offered an extremely strong shield. Rado’s unique approach to design, developed through employing pioneering technologies and substances, has established it as one of the leaders in the industry.
Their international success and esteem can be demonstrated through their impressive total of 30 international design prizes. In 1990, Rado produced its groundbreaking watch – the Rado Ceramica. This marked the brand’s establishment of a firm aesthetic course. The Ceramica watch continues to be amongst Rado’s most loved timepieces. It is instantly recognisable for its striking linear shape and tasteful use of high-tech ceramic.
In recent years, the model has been redesigned by the renown industrial designer – Konstantin Grcic. The revised watch maintains many of its prototypical features, and like the original, it boasts a geometric silhouette, making it a perfect option for individuals who appreciate a purist, modern look.
In 1993, Rado launched the Rado Sintra – another popular model in today’s collection. The Rado Sintra, was the brand’s first watch made of cermet, a titanium-based ceramic combined with metal. This material is lighter than stainless steel, and adjusts better to body temperature, making it more pleasant to wear. 2011 saw the release of True Thinline – a new series of ultra slim ceramic watches, measuring an unbelievable 5 mm.
In the following year, the brand launched the sporty-chic Rado HyperChrome watch. Loosely based on the True Thinline, it additionally featured a sleek mono-bloc case merging the bracelet with the crown. Amongst today’s bestselling models is also the Rado Coupole. This highly versatile watch, features a classic design with a vintage touch.
The Rado Centrix suits a minimalist taste, and exudes a sense of sophistication, and class. Its typically light, flexible ceramic bracelet looks gently on the wrist while offering comfort and durability.
With every timepiece breaking new ground in watchmaking and design, Rado redefines the standards in style and reinforces its place as one of the greats. More than just about watchmaking, it offers uncompromising luxury and sophistication, while using revolutionary materials to create some of the world’s most beautiful and durable watches.